From Legacy to Composable Commerce
Since 2019, foobar Agency has accompanied porta Möbel on its path to digital market leadership: from legacy analysis via incremental headless commerce to a full composable commerce architecture on MACH principles.
Rooted. Connected. Forward-Thinking.
We implement B2C, B2B and D2C commerce as well as digital experiences – rooted in your business processes, connected with data and AI, forward-thinking for your growth. We know the complexity of retail and industry from years of project experience – and stay by your side as a partner even after launch.
Long-term partnerships with leading brands
Our Service Areas
Commerce
Composable Commerce architectures, replatforming, storefront development, B2B commerce, D2C launches, and omnichannel – from strategy to productive launch.
Digital Experience
Headless CMS, personalization and customer journey optimization – for brands that think commerce and content as one.
Data Science & AI
Snowflake data architecture, predictive analytics, LLM integration, and agentic commerce – across all commerce domains. We make your data the foundation of autonomous decisions and lasting competitive advantages.
Our Success Stories
Our projects speak for themselves: replatforming, composable commerce, and international expansion—all implemented for retailers and manufacturers with whom we’ve often been working for years.
20 Shops, One Platform
20 shops on high-maintenance in-house systems – too expensive, too slow. foobar Agency developed a cross-brand design system and replatformed all shops to SCAYLE and Next.js.
From Search Boost to Commerce Platform
From targeted search optimization with Algolia to a full Next.js storefront on Spryker Commerce: foobar Agency partners with Segmüller as a long-term commerce partner – from first migration to ongoing development.
Our Technology Partners
As certified partners of leading commerce and content platforms, we have in-depth knowledge of these systems. This translates into better architectures, shorter project timelines, and solutions that stand the test of time.
Rooted. Connected. Forward-Thinking.
Behind each of these three words is a concrete attitude that shapes our work.
Rooted means for us: We don't start a project without really understanding your processes. Which workflows are business-critical? Where does the wrong platform choice create long-term friction? The answers determine our architecture decisions – not the other way around.
Connected means: Commerce, data, and AI belong together for us. We don't build isolated systems, but platforms that talk to each other – so you know what your customers want before they articulate it themselves.
Forward-Thinking means: We deliver not just for today. Composable architectures, clear interfaces, and awareness of total cost of ownership ensure your platform still works in three years – and is ready for agentic commerce.
- We understand your processes before we write a single line of code—commerce platforms are designed to reflect your business, not the other way around.
- From the very beginning, we integrate commerce, data, and AI—to make decisions based on real numbers.
- We build architectures that deliver today and scale tomorrow—without technical debt that holds you back.
Your Digital Commerce Partner
Commerce projects don't end with go-live. Markets shift, platforms evolve, new requirements emerge. We support enterprise companies in the DACH region on an ongoing basis – as a sparring partner on equal terms, not as a service provider on call.
Our customers from retail and industry appreciate that we understand their processes and think long-term. That's not a promise – that's how we've been working for years.
- Full-lifecycle partnership: Strategy, design, development, and operation—all from a single source.
- Enterprise experience: Clients such as porta Möbel, Segmüller, HUK Autoservice, and ABUS have relied on foobar for years.
- DACH Focus with a Modern Stack: MACH Architecture, Composable Commerce, and Enterprise-Grade AI Solutions.
- We’re doing research: With KIONET-AI and ViscoCycle, we’re pushing the boundaries—exploring what will be possible tomorrow.
Newest insights from the foobar Universe
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Only 5% of B2B companies are truly AI-ready. Use the 4-stage Digital Maturity Model to find out where you stand — and what your next step should be.
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